HOUSE OF WOOL
The artistry of wool. Belgian textile heritage, natural materials and refined design.
House of Wool is a Belgian rug brand rooted in nearly a century of Flemish textile tradition. Combining natural materials, skilled craftsmanship and contemporary design, the brand creates wool rugs that bring warmth, texture and understated character to carefully considered interiors.
Under the creative direction of Maghalie Dooms, House of Wool translates traditional textile knowledge into collections that feel both timeless and contemporary. Each design celebrates the natural beauty of wool, balancing tactile richness with a quiet, architectural aesthetic.
THE NATURAL BEAUTY OF WOOL
At the heart of House of Wool is premium New Zealand Merino wool, selected for its softness, resilience and natural character. Its fine fibres provide a comfortable feel underfoot, while the material's natural properties make it well suited to everyday interiors.
The subtle variations in texture, colour and surface give each rug its own visual character. Rather than dominating a space, House of Wool rugs bring depth, warmth and a sense of balance to the overall interior composition.
CRAFTSMANSHIP ROOTED IN TEXTILE HERITAGE
Drawing on the Flemish tradition of textile manufacturing, House of Wool combines established techniques with a contemporary design sensibility.
The collection includes handwoven and handknotted rugs alongside woven and jacquard qualities. Each technique creates a distinct expression, from understated textures and refined surface details to intricate patterns and richer tactile effects.
Careful attention to wool selection, weaving, finishing and quality control ensures that material and craftsmanship remain central to every design.
BESPOKE RUGS FOR DISTINCTIVE INTERIORS
House of Wool offers customisation options for projects where dimensions, colour, shape and texture need to respond to the architecture and interior concept.
From private residences to hotels and other hospitality environments, the collections provide architects and interior designers with versatile solutions for defining spaces, introducing natural texture and creating a more considered atmosphere.
NATURAL MATERIALS, CONSIDERED DESIGN
Wool is a renewable, biodegradable natural fibre valued for its warmth, resilience and tactile qualities. House of Wool places this material at the centre of its design philosophy, combining its inherent characteristics with carefully considered production methods.
The brand's approach brings together material awareness, traditional expertise and contemporary aesthetics to create rugs designed to complement interiors over time.
HOUSE OF WOOL IN THE BALTIC STATES
SI AGENCY represents House of Wool in the Baltic region, working with architects, interior designers, developers and project partners to introduce the collections to residential and commercial projects.
For collection information, bespoke rug enquiries or professional assistance, please contact SI AGENCY.