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Frag is a family story, with designer and company as mother and father of every product, nurturing it with care and attention. Since Frag’s foundation in 1921, leather processing skills have become the Italian art of living. Continuous research over the years has added expertise in processing other materials to this art, which continues to give birth to unique items of furniture when married to the creativity of international designers.


Frag owes its commercial success to avant-garde forms, modern influences and touches that mold material and memory, reinterpreting their function and transforming them into powerful expressions.


Frag employs care, skill, and experience to create chairs, armchairs, sofas, beds, tables, and accessories that give a timeless elegance to living and sleeping areas. The Frag style, born of close collaboration with established young designers, carries the essence of “Made in Italy” all over the world, especially to US and Asian markets.


“To have one’s own children working in the company is the best thing an entrepreneur can wish for, because something built up over the years can be passed down the family”. Franco Di Fonzo

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